1)Whose philosophy of business seems most aligned with that of John Mackey - Milton Friedman? John Mackey? Karl Schwab?
2) Does the Christensen model of catalytic innovation seem to apply most closely to Whole Foods or Trader Joes? Why or why not?
3) Would you consider Whole Foods an "Ethical Brand?" Explain in depth relative to the key characteristics as outlined in class #2.
Due Monday, April 27th at 4pm via email to ryan.schneider.2009@anderson.ucla.edu
Good luck!
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I wanted to add Whole Foods' global impact. Even though some people critisize the company for not buying products from local farms, Whole Foods buys products from poor countries,which helps the people of those developing companies. Also, Whole Foods is a supporter of fair trade.
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