e-Chaupal: Optimizing the value chain in indian agriculture

Since we will be discussing the value chain for this week, i thought this will be an appropriate post. ITC, one of the big FMCG companies in India, launched an internet based initiative back in 2000 to improve the value chain for Indian farmers. In their own words:

ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

For more details - http://www.itcportal.com/sets/echoupal_frameset.htm