Oh to be Innocent...

I took a great CSR class while I studied abroad last fall, and we read a case about a cool smoothie company in the UK called Innocent.  Just last month, Coca-Cola made a minority investment in the company.   Innocent wants to grow, but some of its customers are concerned.  I thought I would post the Innocent website and some articles about the deal with Coke as it seems relevant to what we've been discussing lately (i.e. Rhoda's post, Starbucks, Threadless, Burt's Bees, etc.).  Enjoy!

http://online.wsj.com/article/SB123913675734598167.html

http://news.bbc.co.uk/2/hi/business/7986901.stm

http://www.innocentdrinks.co.uk/